This exciting workshop on Business & New Product Development will focus on the following areas:

• The nature of the current marketplace
• Rules for operating in that market
• Branding and its role in new product development
• Positioning for when the recession ends
• The 'design' and 'marketing' partnership in new product development
• Sources of inspiration for new product development
• Sales and service techniques (wholesale & retail)
• A positive attitude

Date: Tuesday 4th October

Time: 2:00pm - 5:00pm

Venue: The Landmark Hotel, Carrick on Shannon

Presenter: Eddie Shanahan

Cost: €15

About the Presenter:

Eddie Shanahan is a business alchemist specialising in branding & marketing, new product & business development and customer service for the retail, fashion and homewares industries.

He lists leading Irish and international designers, homewares companies, retailers, semi state agencies, craft makers, media and blue chip companies among his clients. His experience stretches from profit through volume operations, to small independent companies and specialist luxury brands. He is a Director of the Leitrim Design House and Chairperson of the Council of Irish Fashion Designers.

Eddie Shanahan is a former Director of Merchandising & Marketing at Arnotts, a position he held for 9 years. Under his direction and management the company’s advertising was featured in the EPICA Annual of the best of European advertising.

He was Chairperson of the Members Board of Buy4Now for 5 years and Chairperson of the Kilkenny Group for two years during it’s expansion and redevlopment.

He chaired the Dublin City Businesses Association Traffic Committee from 2000 to 2004. He was a member of Dublin Tourism’s British Market Tourism Taskforce in 2005 and previously served on the Irish Trade Board’s Forum on the Irish Fashion Industry.

In 2009 he devised ‘Brand Clonmel’ for the Clonmel Chamber of Commerce.

Eddie Shanahan has also developed a unique concept of Shop Safaris where interested parties experience the latest trends in international retail development at first hand.