Programme Outline

Are you ready to be ‘Googled?’
Did you know that the rules of marketing have changed?
While word of mouth marketing is one of the most powerful ways to attract more clients and profits to your business, the Internet has enabled ‘word of mouse marketing’ and has changed the way businesses can communicate and engage with current and potential customers.
Today you don’t have to be a technical whizz or have a huge marketing budget to successfully grow your share of market and recession proof your business by using new media tools like blogs, microblogs, podcasts, online video and social networks.

Don’t miss this workshop where you’ll:

Discover what social media marketing is and why it’s a critical element to your small business marketing plan
Explore case studies of how other small businesses in Ireland and across the globe including accountants, bakers, consultants, designers, photographers and retailers are leveraging the use of social media
Receive an overview of the different social media platforms available, so that you can choose the most appropriate and relevant platform for your business
Learn how to integrate your social media marketing programme within your marketing plan to deliver your business strategy
Discover free resources to get you started in applying new media and social media marketing to your marketing plan
Create your personal social media marketing plan including the 5 actions all businesses must take in today’s digitally connected world.

Duration: 1 Day
Cost: €30